Amazon is evolving from a retail giant into a healthcare contender by equipping delivery vans with defibrillators and training drivers in CPR. This initiative, named Project Pulse, was piloted in cities like London and Amsterdam, where over 100 drivers participated. They responded to emergencies alerted by citizen responder apps, demonstrating Amazon's commitment to leveraging its logistics network for healthcare. Although the program is currently under evaluation, it reflects Amazon's ambitions to reshape healthcare delivery amidst competitors retreating from primary care. This could enhance Amazon's public image while expanding its healthcare footprint.