Amazon has launched a new initiative to offer Prime members a 10 cents per gallon discount on fuel at approximately 7,000 gas stations nationwide, including Amoco and BP. This move aims to compete with Walmart's similar rewards program. Members can save up to $70 annually on fuel with the new benefit, which requires enrollment in the Earnify loyalty program. Additionally, Amazon plans to roll out EV charging savings through BP Pulse next year, further enhancing its Prime membership value that includes various digital services.