Amazon has launched the Kindle Colorsoft, marking a significant upgrade to its e-reader lineup by introducing color for the first time. The new model features a unique display technology that uses five filters, providing a soft color experience while maintaining a static image until refreshed. Despite a compromise on battery life, the Kindle Colorsoft promises up to eight weeks on a single charge. Priced at $280, it offers waterproofing and wireless charging, setting it apart from other models. The device is available for pre-order and shipping begins October 30.