Amazon has launched AI-powered Shopping Guides designed to streamline online shopping for over 100 product types, set to go live on October 10th. These guides aim to assist consumers in making informed purchase decisions by consolidating essential product information and trusted brand recommendations. The feature covers both major purchases and everyday items, helping users navigate Amazon's vast inventory. Integrated with educational content and customer insights, the guides will also connect shoppers to Amazon's AI assistant, Rufus. The company plans to expand the guide offerings in the future.