Amazon has launched its innovative 'Buy for Me' feature, enabling users to streamline their shopping experience on its platform and third-party websites. This new functionality, integrated into the Amazon Shopping app, utilizes the Amazon Nova AI system and Anthropic's Claude technology to automate the checkout process. Users simply search for items, and a 'Buy for Me' button allows the AI to handle personal details and payment methods. The feature promises to simplify online shopping, even locating products from other sites if they aren't available on Amazon.