Amplitude has acquired Command AI, a startup focused on app user engagement, as part of its strategy to improve digital analytics. The deal brings most of Command AI's 30-member team onboard, including co-founder James Evans, who expressed enthusiasm about the partnership. Command AI's technology will enable Amplitude to offer personalized user assistance through features like interactive product tours and smart triggers for updates. Evans will step into a leadership role at Amplitude, which has previously acquired two other companies since its inception. Amplitude serves over 2,700 paying customers, including many Fortune 100 firms.