Anthropic has introduced a new subscription plan for its AI chatbot, Claude, named Max, with options priced at $100 and $200 per month. This offering provides users with significantly higher usage limits compared to its previous $20 Claude Pro plan. The launch aims to enhance revenue streams amidst rising competition in the AI sector, particularly against OpenAI’s ChatGPT Pro. Anthropic's product lead indicated potential for even pricier subscription tiers in the future. The company is also developing Claude for Education targeting universities. User feedback will shape future product directions.