Apple has unveiled new features for its Business Connect service, enabling businesses to better manage their visibility across its apps. This update allows any business, regardless of physical location, to create brand profiles, enhancing their presence on over 1.5 billion devices. Businesses can customize their branding in Mail, Tap to Pay, and more. The new features also include insights into customer interactions, improved email representation, and identifiable payment processes. David Dorn from Apple emphasized the importance of helping businesses build trust and connect with customers effectively.