Apple has launched its dedicated Apple Store app in India to enhance its retail presence and cater to growing consumer demand. The app allows users to purchase Apple products directly and provides personalized shopping recommendations. Customers can customize their devices and choose delivery or pickup options. This initiative follows the opening of Apple’s physical stores in major cities and aims to deepen connections with Indian users. The app also offers post-purchase support, training sessions, and trade-in options, marking a significant step in Apple's expansion in the world's second largest smartphone market.