Apple has unveiled the Lumon Terminal Pro computer on its retail website, featuring a red 'New' label, but fans of the show 'Severance' should note that it is not available for purchase. This move serves as a promotional tool for Apple TV+, offering a free three-month trial with any Mac purchase. The marketing strategy highlights the show's popularity, with various tie-ins including podcasts and playlists. Apple's services revenue grew by 4% recently, contributing to record gross margins. A behind-the-scenes film showcases the editing process from the series, further engaging fans.