Apple Scales Back Vision Pro Production Amid Lackluster Sales

Apple Scales Back Vision Pro Production Amid Lackluster Sales
Apple has reportedly reduced production of its Vision Pro headset due to disappointing demand, as revealed in a report from The Information. CEO Tim Cook acknowledged the $3,500 mixed reality device is aimed at early adopters rather than the mass market. Current estimates suggest Apple may struggle to sell 500,000 units in 2024. The slowdown in production is a strategic move to align inventory with demand. Speculation is growing about a more affordable model set for release in 2025, priced around $2,000, which may feature a less advanced processor and materials.