Avataar has launched a new tool named Velocity that generates AI-powered product videos directly from a product link, catering to brands looking to enhance their marketing strategies. This innovation aims to compete with giants like Amazon and Google, offering a cost-effective solution for video creation. Initially tested in early 2024, Velocity allows for automated video production, which can significantly improve customer engagement and conversion rates. With notable clients such as HP and Victoria’s Secret already utilizing the tool, Avataar emphasizes the importance of storytelling in video marketing.