BeReal, the social photo-sharing app with 40 million monthly users, is launching an advertising platform in the U.S. after its €500 million exit to Voodoo. The app will feature in-feed ads and full-day brand takeovers, having previously tested ads with major brands like Nike and Amazon. Ben Moore, formerly of TikTok, has been appointed to lead U.S. sales and partnerships. Despite its popularity, BeReal faces challenges in maintaining relevance in a competitive social media landscape. The app has been downloaded 115 million times, but growth has slowed significantly since its peak in 2022.