Alcon Entertainment, the production company behind 'Blade Runner 2049,' has filed a lawsuit against Tesla and Elon Musk, alleging the unauthorized use of its intellectual property. The complaint claims that Musk directed Tesla to utilize imagery from the film to promote its new concept cars, despite Alcon's refusal to grant rights through Warner Bros. The lawsuit seeks unspecified damages and calls for a ban on the distribution of the promotional materials in question, highlighting a new twist in copyright disputes involving AI technology.