At SXSW 2025, Bluesky CEO Jay Graber showcased a T-shirt with the Latin motto 'Mundus sine Caesaribus,' criticizing billionaire control over social media. The initiative 'Free Our Feeds' emphasizes user control and decentralization, allowing users to leave without losing data. Bluesky, now with over 32 million users, offers an open-source platform that empowers users to customize their experience and moderation. Despite growth, Graber faces challenges in maintaining financial independence without compromising Bluesky's core values. She remains optimistic about users supporting a platform prioritizing their interests.