Bluesky, the open-source competitor to X, has implemented a new referral tracking system that benefits publishers. The platform now routes links through its 'go' subdomain, enabling publishers to identify traffic originating from Bluesky posts. This change addresses concerns raised by newsrooms regarding the correlation between engagement on Bluesky and actual website visits. Early reports indicate that publishers like The Boston Globe have seen significant increases in referral traffic compared to other platforms. Bluesky aims to attract more news outlets as it seeks to establish itself as a real-time news source.