Bluesky has launched an update that introduces chat reactions and a revamped Explore page, aiming to attract former X users. The chat feature allows emoji reactions to direct messages, mirroring X's functionality. The Explore page enhances user engagement by highlighting trending topics and suggesting accounts based on interests. With over 34 million users, these features aim to make discussions more accessible and personalized. CTO Paul Frazee credits the recent hire of designer Darrin Loeliger for the improvements, emphasizing the importance of design in user experience.