Bluesky CEO Jay Graber recently showcased a T-shirt at SXSW that humorously critiqued Mark Zuckerberg, leading to a spontaneous surge in sales. The shirt, which features a Latin phrase meaning 'a world without Caesars,' quickly sold out, generating more revenue in a single day than two years of custom domain sales. COO Rose Wang jokingly suggested a pivot to T-shirt sales due to the overwhelming demand. As Bluesky continues to explore monetization strategies, its unexpected fashion venture highlights the intersection of tech and culture.