Bluesky, the decentralized social app founded by former Twitter CEO Jack Dorsey, has surpassed 10 million users as of October 2024. This surge follows its public release in February 2024 and significant user influxes attributed to X's recent bans in Brazil and controversial policy changes. Bluesky offers a Twitter-like interface with community-specific moderation and utilizes the open-source AT Protocol for transparency. The platform aims to differentiate itself by focusing on user privacy and customizable feeds, while still facing challenges in moderating content effectively. Notable figures and organizations have already migrated to Bluesky, further boosting its visibility.