Bluesky made a splash at SXSW 2025, announcing significant updates to its platform. Users can now upload videos up to three minutes long, enhancing content creation capabilities. The update also introduces improved direct message management, prioritizing user privacy by allowing control over incoming messages. Bluesky aims to cultivate a 'less toxic' online environment with features like easy account muting. With over 24 million users, Bluesky continues to grow, and a premium subscription service, 'Bluesky+,' is on the horizon. The platform's evolution reflects its commitment to user satisfaction and safety.