At CES 2025, BMW introduced its new Panoramic iDrive user interface, debuting in the upcoming Neue Klasse sedan. This innovative system replaces the traditional knob-based interface with a customizable widget layout projected onto the windshield. While maintaining a central touch screen, the new design enhances driver focus with haptic steering wheel controls and voice commands. BMW aims to deepen connectivity with third-party apps while retaining control over vehicle functions and customer data. The shift reflects a decade of internal development and aligns with BMW's commitment to the ultimate driving experience.