A federal judge has allowed California's SB 976 law, which bans companies from providing addictive feeds to minors, to go into effect. This law, effective immediately, requires explicit parental consent for serving such content to users identified as minors. Addictive feeds are defined as algorithms that curate content based on user behavior rather than explicit preferences. From January 2027, companies will need to implement age assurance techniques to verify user age. This ruling follows a lawsuit by NetChoice, which argued the law infringed on First Amendment rights, but the judge denied their motion against the law.