Video editing app Captions is transitioning to a freemium model to enhance its competitiveness against rivals like CapCut and InShot. Previously a paid-only app, it will now offer a free tier featuring basic editing tools, while advanced AI capabilities remain in the paid version. The CEO, Gaurav Misra, highlighted the opportunity to attract users concerned about the future of TikTok's editing tools. With over 1.3 billion downloads for CapCut, Captions aims to fill the potential gap in the market. The company plans to expand its AI features as operational costs decline.