ChatGPT Adoption Surges in India, Monetization Challenges Persist

ChatGPT Adoption Surges in India, Monetization Challenges Persist
OpenAI reports that India is one of its fastest-growing markets for ChatGPT, yet monetization remains a hurdle. Users in India have spent $8 million on subscriptions since 2023, significantly lower than the $330 million spent by U.S. users. A major factor is the high subscription cost, which is perceived as expensive for the local market. Despite this, OpenAI sees potential in India, eyeing a partnership with Reliance Jio to boost user access. Currently, over 20% of ChatGPT's Android downloads this year originate from India, driven by features like the viral image generator.