OpenAI has introduced a significant update to ChatGPT, dubbed the 'memory boost,' enhancing its ability to remember past conversations. This feature allows the chatbot to reference previous chats, leading to more personalized and relevant interactions for users. However, users can choose to opt out, which means their past conversations won't be referenced. The rollout is currently available for Plus and Pro users, with Team, Enterprise, and Edu users set to gain access in the coming weeks. OpenAI continues to innovate, following recent advancements in AI image generation technology.