Recent observations reveal that ChatGPT has begun referring to users by their names, a departure from its previous behavior. Many users, including AI developers, have expressed discomfort, labeling the feature as 'creepy and unnecessary.' Despite the potential for personalized interactions, reactions on social media indicate widespread confusion and unease. OpenAI has yet to comment on the change, which some speculate may relate to its new memory feature. The backlash underscores the delicate balance between personalization and perceived invasiveness in AI interactions.