In March 2025, ChatGPT became the most downloaded app globally, excluding games, with an impressive 46 million new downloads, marking a 28% increase from February. This milestone is ChatGPT's first time at the top of the monthly download charts, surpassing Instagram and TikTok, which fell to second and third place, respectively. Notable upgrades in March, including enhanced image-generation features, contributed to this surge. Appfigures reported a 148% year-over-year growth in installs, reflecting ChatGPT's growing brand recognition as synonymous with AI. This trend poses challenges for competing chatbots in the market.