Cheers, a new matchmaking app launched in New York City by former Instagram engineer Sahil Ahuja, allows users to play matchmaker for friends while incorporating social media features. Users can swipe profiles, send direct messages, and share unlimited images, enhancing the vetting process by leveraging their social circle. The app promotes authentic connections by requiring invitations from friends and limiting matches to three per day. Utilizing AI for profile setup, Cheers is currently focused on improving its platform with 150 signups and plans for future paid features.