The data center industry is rapidly expanding, driven by the growing demand for AI infrastructure, with the market projected to exceed $622 billion by 2030. However, startups aiming to innovate in this space face significant challenges, including high operational costs and the need for efficient energy consumption. Major companies like Microsoft are seeking solutions, yet skepticism remains about the scalability of new technologies. Despite the hurdles, startups like Incooling are gaining traction as interest in sustainable data center solutions increases, fueled by impending regulations.