eBay Acquires Caramel to Simplify Online Car Sales

eBay Acquires Caramel to Simplify Online Car Sales
eBay has announced its acquisition of Caramel, a startup focused on streamlining online car sales. Founded in 2021, Caramel provides services such as verification, financing, and paperwork handling. The startup, which has raised $19 million in funding, will enhance eBay's existing offerings by reducing complexities in vehicle transactions. This move comes as eBay faces increasing competition, notably from Amazon's recent entry into the car sales market. The acquisition aims to bolster trust in online transactions, ensuring a seamless experience for buyers and sellers alike. The deal is expected to close in Q1 2025.