Elon Musk's xAI has officially launched an API to offer its generative AI model, Grok, to enterprises. Currently, the API features only one model, 'grok-beta', which is priced at $5 per million input tokens. Although details about the specific Grok model remain unclear, the API also supports function calling and hints at future capabilities for analyzing text and images. This move positions xAI as a competitive player in the AI landscape, particularly for businesses looking to leverage generative AI technology. Further updates on model availability are anticipated.