At CES 2025, Elon Musk asserted that the world has run out of human-made data for AI training, a claim he believes dates back to last year. During an interview with Stagwell CEO Mark Penn, Musk discussed the implications for the AI industry, referencing predictions by OpenAI researcher Ilya Sutskever about reaching 'peak data.' To counter this shortage, Musk suggested the use of synthetic data, allowing AI to generate its own training material. His company, xAI, aims to innovate in AI development, including the creation of its chatbot, Grok.