At CES 2025, Elvie, a female-led hardware startup, introduced the Elvie Rise, an app-controlled smart bouncer that seamlessly transforms into a bassinet. This innovative product allows caregivers to soothe and monitor their babies without moving them between devices. Utilizing Elvie’s SootheLoop technology, it mimics the parent's bounce and adheres to the American Academy of Pediatrics' safety guidelines for sleep. Available for preorder at $799, the Elvie Rise includes a companion app for tracking sleep patterns, enhancing convenience for new parents.