The European Union has opened the doors to alternative app stores following the implementation of the Digital Markets Act. This regulation aims to enhance competition in the app ecosystem by allowing developers to distribute apps without going through Apple's App Store. Notable new entrants include AltStore PAL, Setapp Mobile, and the Epic Games Store, each offering unique features and policies. Developers must comply with Apple's new business terms to operate these stores, which include a Core Technology Fee. This shift marks a significant change in app distribution for EU users, providing them with more choices.