Facebook has launched a new feature allowing creators to earn money from views on their public stories. This monetization option is available globally for participants in the Facebook Content Monetization program. Creators can now monetize content they already share, such as recipe videos or daily life snippets. Payouts are based on content performance without requiring a specific view threshold. This initiative aims to encourage more content creation on the platform as Meta competes for talent with TikTok. Facebook previously reported creators earned over $2 billion in 2024 through its monetization efforts.