Barcelona-based HR startup Factorial has raised $120 million from General Catalyst to expand its sales and marketing efforts. This non-dilutive funding allows Factorial to invest in its 'go to market' strategy while avoiding equity dilution. The company has seen significant growth, with a sixfold increase in customers and revenues over the past year, now serving 13,000 paying businesses. Amidst fierce competition in the HR sector, Factorial aims to leverage this funding to strengthen its market position. The funds will be paid back through cash flow generated from acquired customers.