Figma has sent a cease-and-desist letter to the no-code AI startup Lovable regarding its use of the term ‘Dev Mode’ for a new product feature. Figma successfully trademarked this term last year, despite ‘dev mode’ being a common industry term. The dispute highlights a potential tech industry rivalry, as Lovable positions itself as a competitor to Figma. While Figma aims to protect its trademark, some argue that the term is too generic for exclusive ownership. Lovable raised $15 million in February and may consider renaming its feature to avoid legal complications.