Flipkart Appoints Dunzo Co-Founder to Spearhead Quick Commerce Initiative

Flipkart Appoints Dunzo Co-Founder to Spearhead Quick Commerce Initiative
Flipkart has announced the appointment of Kabeer Biswas, the co-founder of Dunzo, to lead its quick commerce division, Flipkart Minutes. This strategic move aims to enhance its operations in India's burgeoning quick commerce market, which promises deliveries within 10 to 15 minutes. Despite previous acquisition talks that fell through due to ownership complexities at Dunzo, Flipkart's expansion reflects a growing trend in India, where competitors like Zomato's BlinkIt and Swiggy's Instamart are already leading. The quick commerce sector is gaining traction amid increasing consumer demand for rapid deliveries.