The Free Our Feeds initiative has launched to protect social media from billionaire influence, with Bluesky as its first beneficiary. Supported by notable figures like Mark Ruffalo and Jimmy Wales, the campaign seeks to establish a public-interest foundation for developing new social networks. This initiative aims to raise $30 million over three years, focusing on creating independent infrastructure that safeguards users' interests. As social media faces increasing control from corporate entities, Free Our Feeds advocates for a decentralized, fair online environment.