Swedish fintech startup Froda has raised €20 million in a Series B funding round led by Incore Invest. This investment marks a notable exception to the recent slowdown in fintech funding, reinforcing the trend towards embedded finance. Froda focuses on providing debt financing for small to medium enterprises (SMEs) across northern Europe, utilizing cash flow analysis for lending. With a reported 30% year-over-year customer growth, the company aims to enhance user experience and expand its European presence. Froda joins a growing list of companies addressing SME financial needs.