Google is launching a new team focused on creating AI models capable of simulating the physical world. Tim Brooks, a former lead at OpenAI's Sora, will head this initiative under Google DeepMind. The team aims to enhance generative models, collaborating with existing projects like Gemini and Veo to address complex challenges in AI. Their objective includes developing real-time interactive generation tools, which could revolutionize interactive media and simulations. However, concerns about AI's impact on creative jobs and copyright issues remain prevalent in the industry.