Google Play Store has initiated new protection measures to curb the prevalence of fraudulent financial apps that pose security risks to users. The platform's latest initiative includes stronger security features and the removal of 180 malicious apps linked to ad fraud. Google aims to expand its financial fraud protection pilot to countries facing significant malware threats. Additionally, a 'verified badge' for VPN apps will help users identify secure applications. Enhanced developer tools will ensure better app security and performance, promoting a safer experience for users on the Play Store.