In a significant move against ad fraud, Google announced the suspension of 39.2 million advertiser accounts in 2024, a dramatic increase from the previous year. Utilizing AI and large language models, the tech giant enhanced its ability to detect fraudulent activities before ads were served. Google's Ads Safety team, in collaboration with DeepMind researchers, implemented new policies leading to a 90% decrease in deepfake ad reports. The company also verified over 8,900 new election advertisers while removing millions of ads related to scams and policy violations. This crackdown reflects ongoing efforts to improve ad safety and transparency.