Google is experimenting with blue checkmarks in search results to help users identify trustworthy businesses. This feature, similar to its BIMI system for emails, aims to enhance online safety by indicating verified websites. Currently limited to a small set of popular sites, the checkmark signals a site's legitimacy but does not guarantee reliability, as Google disclaims liability. The initiative follows a recent legal dispute over scams involving fake download links. If successful, this could lead to a safer online environment by reducing fraud and deceptive practices.