Google has launched Gemini 2.5 Pro, its most expensive AI model, with pricing set at $1.25 per million input tokens and $10 per million output tokens for prompts up to 200,000 tokens. For larger prompts, the costs rise to $2.50 and $15 respectively. Despite its higher price compared to competitors, the model has received positive feedback from developers. CEO Sundar Pichai noted an 80% usage increase in Google’s AI Studio this month. This trend reflects rising costs in flagship AI offerings amid high demand, marking a shift in the industry landscape.