Google has announced the pricing for its latest AI model, Gemini 2.5 Pro, which ranks as the company's most costly offering. With prices set at $1.25 per million input tokens for prompts up to 200,000 tokens, and even higher for longer prompts, it surpasses previous models and competitor offerings. Despite its high costs, the model's performance on coding, reasoning, and math benchmarks has garnered positive feedback from developers. Demand for Gemini 2.5 Pro has surged, resulting in an 80% usage increase on Google’s AI Studio platform this month.