Google has launched Gemini 2.5 Pro, its costliest AI model to date, with pricing aimed at developers. For inputs up to 200,000 tokens, it costs $1.25 per million tokens and $10 for outputs, significantly higher than previous models. Despite this, Gemini 2.5 Pro remains competitive against other models like Anthropic’s Claude 3.7 Sonnet. The model has seen an 80% increase in usage on Google’s platforms, indicating strong demand. The tech community has reacted positively, although there is a trend of rising prices for flagship AI models across the industry.