Google has announced significant updates to its Vertex AI cloud platform, introducing the Lyria music-generating model in preview. Enhancements to the Veo 2 video creation model now allow advanced editing and visual effects. The new voice-cloning feature, powered by Chirp 3, can synthesize speech in approximately 35 languages and enables Instant Custom Voice. Imagen 3 has also received upgrades for improved image generation. These updates aim to strengthen Google's position in the enterprise generative AI market, competing directly with Amazon's Bedrock platform.