In a recent interview, Gusto co-founder Edward Kim emphasized that instead of hiring a large number of AI specialists, companies should focus on upskilling existing non-technical employees. He argued that these team members possess invaluable customer insights, enabling them to better inform AI tool development. Kim showcased Gusto's AI assistant, Gus, which leverages feedback from its customer experience team to enhance functionality. By allowing non-engineers to create 'recipes' for Gus, Gusto fosters innovation and efficiency, challenging the notion that only specialists can drive AI advancements.