In a recent Vanity Fair cover story, Gwyneth Paltrow provided an update on her lifestyle brand Goop, which has raised over $140 million since its inception in 2008. Despite recent layoffs and reports of flat sales since 2021, Paltrow emphasized that Goop is experiencing a 10% revenue growth compared to 2023. The brand is optimizing its profitability while expanding its offerings, including Goop Beauty and Goop Kitchen. Paltrow remains optimistic about competition in the wellness sector, asserting that there is ample opportunity for all brands to thrive.